Conversion Specialist

Job Description

We are searching for a conversion specialist to optimize and manage our conversion rates for our online marketing campaigns. In this role, you will perform analyses and testing to determine the best strategies for our business with the goal of improving our sales conversions.

To ensure success as a conversion specialist, you should be passionate about digital marketing and have a firm grasp of key concepts and skills, such as A/B testing and web analytics. A top-notch conversion specialist should have a portfolio of campaigns behind them and be able to improve conversions in several industries with their expertise.
Job Details

Organization Name : Travel Trade Recruitment
Post Name : Conversion Specialist
Qualification : Any Graduate
Industry : Private
Employment Type : Full Time

Work Hours : 8 Hours
Job Experience : Freshers
Salary : GBP 9 To GBP 11 Per Hour
Location : Birmingham, England, United Kingdom B4 6AD

About Organization

Travel Trade Recruitment was established and has grown into one of the largest and most reputable travel recruitment consultancies in the UK We specialise in the recruitment of travel industry staff for both permanent & temporary jobs at all levels, from entry stage to senior management roles and work with all sectors of the travel industry.

We offer a nationwide recruitment service with offices and interview facilities based throughout the UK and each of our professionally trained consultants have all previously enjoyed long & successful careers within the travel industry.

Our continued success which has seen Travel Trade Recruitment being voted “Best UK Travel Recruitment Consultancy” at three top travel industry awards has been achieved from our commitment to integrity and quality,

Which has enabled our consultants to consistently provide a professional, first-rate recruitment service to both job seekers and employers within the travel industry Travel Trade Recruitment handles vacancies from hundreds of employers working within the travel industry each year,

Conversion Specialist Responsibilities

Developing marketing strategies to increase conversions from online sales.
Working with various digital marketing tools and platforms to manage accounts.
Providing feedback to the rest of the marketing team on sales, funneling, and conversions.
Assisting in the creation and management of marketing campaigns.
Participating in strategic sessions relating to marketing and digital profiles.
Training members of the marketing team in conversion skills.
Monitoring key metrics and maintaining conversion rates for the business.
Conducting performance tests, such as A/B testing, bottleneck analysis, and usability testing.
Explaining indicators and performance to management.
Ensuring that all marketing content follows conversion-related best practices.

Conversion Specialist Requirements

Proficiency with Content Management Systems (CMSs), such as WordPress.
A customer-focused and goal-orientated mindset.
Knowledge of all aspects of conversion enhancement, including copywriting, UX, and web analytics.
A strong technical foundation or background in digital marketing.
Critical thinking and attention to detail.
Strong communication skills.


Computer literacy.
Organised and self motivated.
Some understanding of geographical information systems (GIS)
Excellent interpersonal and communication skills.
A level of physical fitness.

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